World Muslimah Award returns, but don’t call it a “beauty pageant”


World Muslimah Award is happening again – for the fourth year running. In a sea of conventional beauty pageants, here’s an alternative for Muslim women that involves no bikinis or racy dresses.

This international Muslimah contest is organised by World Muslimah Foundation (WMF), an independent organisation focusing on sustainable development and equality for women and children.

Despite its name, World Muslimah Award wouldn’t call itself a beauty pageant. This award is part of an international charity event run by WNF with the objective of raising funds for Muslimahs trapped in wars, natural disasters and food crises. The criteria used to decide on a winner, according to the committee, are in line with values stated in the Qur’an.


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