Japanese tourism officials trying to entice travelers from mainly-Muslim countries like Malaysia and Thailand are encouraging restaurant to offer authentic halal dishes.
With the Islamic world currently observing the holy month of Ramadan, tourism to Japan is being heavily promoted in mainly-Muslim Southeast Asia, where visa requirements were relaxed in 2013 for Malaysia and Thailand.
Prayer rooms, hijabs made from local silk and even halal-certified whale meat are appearing in Japan as tourism bosses wake up to the demand from Muslim travelers.
For a largely homogeneous country with only around 100,000 practising Muslims, that means groping its way through unfamiliar customs as it looks to tap a growing market to help it double the number of overseas visitors by 2020.
New York Daily News